Post by rabia373 on Mar 10, 2024 7:08:53 GMT
Laura García's career has been focused on leading business strategies and expansion of brands in the QSR sector. For a year now, she has been general director of Telepizza Spain and Apache Pizza in Ireland, committed to improving the customer experience. What is the ingredient for the brand's success? It is the result of the trust of customers, who have been driving our growth for more than years to exceed restaurants in Spain. Closeness to consumers is essential, as is our work to innovate and our iconic secret recipe dough. What have been your greatest achievements at the head of Telepizza? My focus has been on the consumer and offering an excellent in-store experience, maintaining the best delivery . In addition, we continue with the expansion strategy. In we have opened restaurants, with the expectation of reaching by the end of the year. We have the capacity to serve million customers. What is your R&D strategy based on? Technology represents a qualitative leap in the individualized customer experience, which results in their loyalty to the brand. The starting point is listening to consumers and a clear, prospective vision of market trends. In , we were the first brand in the sector to implement the WhatsApp ordering service and we are using AI applications to, for example, make recommendations based on customer tastes. I would like to see our brand expanding throughout Spain.
Like it when people close to me send me photos enjoying themselves at Telepizza” Has it been more difficult to succeed because you are a woman? Neither in Telepizza nor in my previous experiences have I found differences because I am a woman. I have been fortunate to work with teams that value proactivity, commitment and the desire to face new challenges. Yes, I would like to point out that I am the only woman who holds a similar position in the QSR sector in Spain, which sh Whatsapp Number List ows that there are still many barriers to break. How would you define yourself outside of work? I am very familiar. I like to surround myself with friends and enjoy free time in company. I love nature and traveling, but I would never say no to a good plan in Madrid going to a musical or a festival. Are you able to reconcile? I have found balance. Experience has made me know how to set limits so as not to neglect my personal life and give my best in my professional life. How are you doing on the stove? To be honest, I would say that I do my job as a scullion, but I am not the best cook in the world. I don't have the patience to prepare a dish. Of course, I'm pretty good at cutting a good Guijuelo ham. Who would you like to share a pizza with? I would have to say with someone you know, but the best thing is to share a pizza with friends and family.
I love when people close to me send me photos while they enjoy Telepizza.“We have the capacity to serve million customers” Where do you escape when you want to rest? Salamanca is where I disconnect the most. Going back to the place where I grew up and seeing the same old people helps me remember my reference point in life. What songs can't be missing from your play list ? I love music and listen to all kinds. Going to a concert is one of my favorite plans. If I had to make a mix , I couldn't miss songs from Coldplay, U, Shakira, Springsteen, Leiva, Dua Lipa... My moment of disconnection is listening to Alejandro Sanz while I drive! What is the best advice you have been given? The best advice was given to me by my mother. Since I was little, she has instilled in me the importance of studying and working to achieve my independence, not only economically, but also culturally and socially. It is advice that I will be grateful for all my life. What dream do you have left to fulfill? I would like to travel to South Africa, Tanzania or Madagascar. I am passionate about new cultures and Africa especially catches my attention. What challenges would you like to face as head of Telepizza? I would like to see a brand that continues to expand its capillarity throughout Spain, that continues to be the reference for customers, that exploits the know-how collected over more than three decades and transforms it into new experiences, attracting new generations.
Like it when people close to me send me photos enjoying themselves at Telepizza” Has it been more difficult to succeed because you are a woman? Neither in Telepizza nor in my previous experiences have I found differences because I am a woman. I have been fortunate to work with teams that value proactivity, commitment and the desire to face new challenges. Yes, I would like to point out that I am the only woman who holds a similar position in the QSR sector in Spain, which sh Whatsapp Number List ows that there are still many barriers to break. How would you define yourself outside of work? I am very familiar. I like to surround myself with friends and enjoy free time in company. I love nature and traveling, but I would never say no to a good plan in Madrid going to a musical or a festival. Are you able to reconcile? I have found balance. Experience has made me know how to set limits so as not to neglect my personal life and give my best in my professional life. How are you doing on the stove? To be honest, I would say that I do my job as a scullion, but I am not the best cook in the world. I don't have the patience to prepare a dish. Of course, I'm pretty good at cutting a good Guijuelo ham. Who would you like to share a pizza with? I would have to say with someone you know, but the best thing is to share a pizza with friends and family.
I love when people close to me send me photos while they enjoy Telepizza.
“We have the capacity to serve million customers” Where do you escape when you want to rest? Salamanca is where I disconnect the most. Going back to the place where I grew up and seeing the same old people helps me remember my reference point in life. What songs can't be missing from your play list ? I love music and listen to all kinds. Going to a concert is one of my favorite plans. If I had to make a mix , I couldn't miss songs from Coldplay, U, Shakira, Springsteen, Leiva, Dua Lipa... My moment of disconnection is listening to Alejandro Sanz while I drive! What is the best advice you have been given? The best advice was given to me by my mother. Since I was little, she has instilled in me the importance of studying and working to achieve my independence, not only economically, but also culturally and socially. It is advice that I will be grateful for all my life. What dream do you have left to fulfill? I would like to travel to South Africa, Tanzania or Madagascar. I am passionate about new cultures and Africa especially catches my attention. What challenges would you like to face as head of Telepizza? I would like to see a brand that continues to expand its capillarity throughout Spain, that continues to be the reference for customers, that exploits the know-how collected over more than three decades and transforms it into new experiences, attracting new generations.